Media Self-Regulation Key to Ethical Journalism, Says Multimedia Journalist at Moi University Forum
“The Media Council of Kenya has played a pivotal role in accrediting journalists, resolving disputes, and developing sector guidelines that promote ethical reporting,” said Gitaka.

Media self-regulation is essential in maintaining ethical standards and ensuring responsible journalism in Kenya, Multimedia Journalist James Gitaka said during a session at Moi University School of Law.
Speaking on the Kenyan media self-regulation framework, Gitaka highlighted the constitutional provisions that safeguard media freedom while ensuring accountability. He discussed the role of key regulatory bodies such as the Media Council of Kenya (MCK) and the Kenya Editors’ Guild, which have been at the forefront of setting industry standards and ensuring professionalism in journalism.
“The Media Council of Kenya has played a pivotal role in accrediting journalists, resolving disputes, and developing sector guidelines that promote ethical reporting,” said Gitaka. “Self-regulation allows the media to operate independently while upholding integrity and credibility.”

He also emphasized the importance of media house policies in fostering editorial independence and professionalism. These internal guidelines, he noted, help ensure journalists adhere to ethical principles, avoid misinformation, and maintain public trust.
A key focus of the discussion was the role of media hubs established by MCK, which have been instrumental in strengthening journalism standards. Gitaka praised the Eldoret Media Hub, describing it as a pioneer in advancing quality journalism in Kenya.
“These media hubs provide a platform for training, accreditation, and collaboration among journalists, ensuring that the profession remains credible and accountable,” he explained. “Through these initiatives, practicing journalists are better equipped to uphold the principles of responsible journalism.”

The session at Moi University attracted students, faculty, and media professionals, offering a platform to discuss the evolving landscape of media regulation in Kenya. Participants engaged in conversations about the challenges of self-regulation, including digital disruption, misinformation, and the need for stronger enforcement of ethical guidelines.
Gitaka concluded by urging aspiring journalists to embrace professionalism and uphold journalistic integrity.
“The future of journalism depends on our ability to regulate ourselves effectively. By adhering to ethical standards, we can safeguard media freedom while maintaining public trust,” he said.
The forum underscored the critical role of self-regulation in shaping a responsible and credible media industry in Kenya.