FROM JEMBE TO JACKPOT NA BODABODA: THE CHANGING DREAMS OF KENYA’S YOUTH
Through voices from farmers, young people, and industry stakeholders, the feature highlights the struggle between traditional livelihoods and modern aspirations
Summary:
“From Jembe to Jackpot na Bodaboda” is a compelling radio feature that examines the growing shift of Kenyan youth away from agriculture and toward alternative income sources such as boda boda businesses and sports betting. The story explores the economic challenges making farming less attractive, the opportunities and risks associated with quick-income ventures, and the potential consequences for Kenya’s future food security.
Through voices from farmers, young people, and industry stakeholders, the feature highlights the struggle between traditional livelihoods and modern aspirations while asking a critical question: who will feed Kenya tomorrow if young people continue abandoning the farm?
Produced by John Ayodi, a Media and Communication student at Moi University and currently attached to the Eldoret Media Hub.
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