Absa Bank Kenya Hosts Business Forum in Eldoret to Empower Entrepreneurs Amid Uncertain Times
At Absa, we are committed to continuously engaging with businesses to empower them to be resilient,” said Ms. Wasunna.
Absa Bank Kenya on Friday hosted a Business Club Forum in Eldoret, bringing together entrepreneurs, industry experts, and key stakeholders to discuss strategies for building resilience in business communities during uncertain times.
The Eldoret event marked the conclusion of a week-long series of activities held across the region, including forums in Kitale, Naivasha, Gilgil, Kapsabet, and Nakuru. These engagements aimed to empower Small and Medium Enterprises (SMEs) through networking opportunities and discussions with industry leaders, equipping them with tools to thrive and grow.
Speaking at the forum, Uasin Gishu County Governor H.E. Dr. Jonathan Bii commended Absa Bank for its commitment to supporting local businesses.
“Today’s conversation under the theme of ‘Building Resilience for Business Continuity in Times of Uncertainty’ underscores the importance of resilience in today’s challenging environment. Absa’s presence in our new city is timely as we work to strengthen structures and support businesses amid prevailing uncertainties,” said Governor Bii.
Absa Bank Kenya’s Business Banking Director, Elizabeth Wasunna, emphasized the Bank’s dedication to fostering SME growth as a critical driver of Kenya’s economy.
Business leaders and entrepreneurs engage in insightful discussions during Absa Bank Kenya’s Business Club Forum in Eldoret.
“We take pride in positioning our SME proposition as a strong pillar, especially during volatile economic times. At Absa, we are committed to continuously engaging with businesses to empower them to be resilient,” said Ms. Wasunna.
She highlighted the Bank’s broader impact through the Absa Kenya Foundation, which focuses on education, entrepreneurship, health, and natural resource management. “Through the Foundation, we aim to support entrepreneurs and engage with the youth to prepare them for the workplace,” she added.
Absa Bank’s Business Club initiative has been instrumental in equipping entrepreneurs with the skills and insights necessary to navigate Kenya’s dynamic business environment. Similar forums have been held in Nakuru, Mombasa, Nyeri, and Kisumu counties, furthering the Bank’s mission to empower businesses nationwide.
About Absa Bank Kenya PLC
Absa Bank Kenya PLC, a subsidiary of the Absa Group, is one of the country’s leading financial institutions, boasting a history of over 107 years. Listed on the Nairobi Securities Exchange, the Bank provides a range of financial services, including personal and business banking, wealth and investment solutions, bancassurance, and advisory services.
With a presence in 38 counties through 85 branches and 208 ATMs, complemented by robust internet and mobile banking platforms, Absa Bank continues to innovate, introducing market-firsts such as WhatsApp banking and Sharia-compliant products. The Bank’s purpose is to empower Africa’s tomorrow, one story at a time.
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