Mogo launches financial literacy campaign to support boda boda operators in Rift
Mogo says the financial literacy programme is part of its broader commitment to supporting the welfare of boda boda operators and strengthening financial inclusion across the region.
By Brenda Muriithi
Mogo, East Africa’s leading asset financier, has rolled out a comprehensive financial literacy training programme targeting boda boda operators across the Rift Valley region, in an effort to promote responsible borrowing and improve long-term financial stability among riders.
The initiative comes at a time when many boda boda operators continue to rely on credit to sustain their livelihoods, often without adequate financial knowledge. The training is designed to equip riders with practical skills to manage their income, control expenses and make informed borrowing decisions that support sustainable growth.
“Through financial literacy, we aim to empower boda boda operators to grow their income sustainably, support their families and contribute meaningfully to economic development,” said Sheila Wangari Nuri, Community and Events Manager at Mogo.
Participants are taken through key financial concepts including budgeting, saving, managing business expenses and understanding loan obligations. The programme also addresses the risks of over-borrowing and highlights strategies for avoiding debt cycles that have negatively affected many operators and their households.
As part of the initiative, Mogo has introduced the Mogo App, a mobile platform designed to enhance transparency and give borrowers greater control over their loans. Through the app, users can access payment schedules, track instalments, view arrears or overpayments, and download payment statements at any time.
“The Mogo App improves transparency by placing all loan information directly in the hands of our customers, helping them stay informed and repay responsibly,” she added.
The training targets both boda boda operators and chairpersons of boda boda SACCOs across the Rift Valley, including Uasin Gishu, Baringo, Nandi, Kericho and Elgeyo Marakwet counties. Mogo has already completed the first phase of the programme in Western Kenya, covering Kakamega, Vihiga, Busia and Bungoma counties.
According to Mogo, SACCO leaders play a critical role in guiding members on financial matters, making their inclusion in the programme essential for strengthening financial discipline within the sector.
“These sessions ensure that operators clearly understand the full loan journey — before, during and after borrowing — so they can make informed decisions and avoid financial distress,” Nuri noted.
Boda boda leaders have welcomed the initiative, saying it addresses a major challenge facing riders, particularly the lack of financial planning skills. They noted that improved financial literacy will help operators focus on business growth rather than servicing unsustainable debt.
“This training will help our members plan their finances better, avoid unnecessary debt and focus on long-term stability for their families,” said a boda boda chairman in Uasin Gishu County.
A recent report by Viffa Consult indicates that boda boda operators earn an average of KES 1,100 per day. However, despite this income, many struggle to save or meet household needs due to poor financial planning and the burden of high-interest loans. Experts recommend integrating loan products with tailored financial education to support operators in transitioning from informal self-employment to structured business ownership.
Mogo says the financial literacy programme is part of its broader commitment to supporting the welfare of boda boda operators and strengthening financial inclusion across the region.
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