Kenya-EU Business Forum Highlights Trade Potential
He highlighted the vast potential of Kenya-EU trade, emphasizing the need for collaborative efforts to unlock new opportunities.
President William Ruto declares Kenya "open and ready for business" at the Kenya-EU Business Forum in Nairobi. Photo/William Ruto.
By Robert Assad
President William Ruto has declared Kenya “open and ready for business,” emphasizing the nation’s commitment to deepening trade ties with the European Union (EU) during the Second Edition of the Kenya-EU Business Forum held in Nairobi.
The event, which brought together policymakers, business leaders, and stakeholders, underscored Kenya’s ambition to strengthen economic partnerships and foster inclusive growth through enhanced trade and investment.
In a statement shared on his verified social media accounts, President Ruto urged the Kenya-European Union Economic Partnership Agreement (EPA) Council to explore innovative solutions to address existing and emerging barriers to trade.
He highlighted the vast potential of Kenya-EU trade, emphasizing the need for collaborative efforts to unlock new opportunities.
The EPA, a framework designed to boost economic cooperation, serves as a cornerstone for enhancing market access and fostering sustainable development between the two regions.
During the forum, President Ruto launched the European Union Chamber, a new initiative aimed at deepening private sector collaboration between Kenya and the EU.
The chamber is expected to serve as a platform for businesses to engage, share expertise, and drive investments that align with both regions’ economic goals. The launch marks a significant step toward creating a more integrated and dynamic business ecosystem.
Ruto reiterated Kenya’s commitment to implementing pro-trade policies to build a competitive and resilient economy. These policies focus on fostering inclusive wealth creation, generating employment opportunities, and strengthening mutually beneficial partnerships.
By prioritizing trade-friendly reforms, Kenya aims to position itself as a leading investment destination in Africa, leveraging its strategic location and vibrant private sector.
The Kenya-EU Business Forum also showcased success stories of collaboration, with discussions centering on renewable energy, agriculture, and technology sectors.
Both Kenyan and EU businesses expressed optimism about the potential for growth, citing the EPA as a catalyst for expanding market access and fostering innovation.
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