By Calister Bonareri
Business Journalist| Business consultant |marketing strategist |mentor| Gender equity
The Association of Women in Media yesterday held its 1ST members meet and greet for 2023.
Former Cabinet Secretary Amb. Amina Mohammad was the chief guest accompanied by Hon.
Naisula Lesuuda, Pinky Ghelani, AMWIK chairperson Dr. Jane Thuo, Carol mandi and AMWIK
Executive Director Patience Nyange.
This year’s meeting was for the members to meet and greet as well as discuss opportunities for
women in media beyond the newsroom.
“Journalists are the biggest influences. They define the narrative. They have the power to
influence opinion in a very direct way,” Opined Amb. Amina Mohammad.
She urged Journalists to have integrity since without it, you lose credibility. She also insisted
that news should be reported with fairness.
Since traditional media is slowly dying due to new media, industry veteran and digital strategist
Rose Lukalo encouraged journalists to embrace digital media and merge the old and new
because the future is digital.
Content creator and digital marketing Expert Janet Machuka asked journalists to join relevant
digital communities where they can share and grow their brands. She said to achieve success in
digital media, you must have a strategic approach. You must first know who you want to be
and package your content accordingly to avoid confusing your audience.
With rising cases of sexual harassment in workplaces including the newsroom, Women were
encouraged to defend each other. To be united against sexual harassment.
Hon. Naisula Lesuuda encouraged young women to accept mentorship from more experienced
mentors when they enter a new field. It is important to always learn new things.
AMWIK is a professional body for women in media. It provides mentorship and trainings for
female journalists. Membership is also open to communication students. “I encourage you to
be part of a professional group. As a journalist, it will help push your career forward,” Dr. Jane
Thuo – Chairperson AMWIK.