Journalists in Uasin Gishu Urged to Embrace Digital Tools as Media Council Unveils New Eldoret Hub
“Sirare, a former BBC journalist, dismissed the notion that AI would render journalists obsolete. Instead, he encouraged content creators to leverage AI for content distribution and monetization”
Odeo Sirari, a former BBC journalist and expert in new media, modern technologies, and strategic communication, during a training session with journalists at the newly established Eldoret Media/Digital Hub by the Media Council of Kenya.Pic George Misati
Journalists in Uasin Gishu County have been urged to shift from traditional media practices and embrace the digital revolution to stay relevant in the ever-evolving media landscape.
Speaking at a media training session in Eldoret, Odeo Sirari, an Artificial Intelligence trainer, emphasized the importance of integrating AI into journalistic practices. “The public increasingly relies on media for information, and while AI has made some journalists complacent, it should be seen as a tool to enhance our work, not replace it,” Sirare said. He noted that AI can help journalists produce quality content efficiently but stressed the need for responsible usage.
Sirari, a former BBC journalist, dismissed the notion that AI would render journalists obsolete. Instead, he encouraged content creators to leverage AI for content distribution and monetization. “By creating content that resonates with your audience, you can earn a living. AI should be viewed as an asset, not a threat,” he added.
Joseph Mecha, the Media Council of Kenya’s Northrift Regional Coordinator, echoed these sentiments, noting that training sessions like these equip journalists with the skills necessary to produce content that can be monetized. “The Media Council will continue to enhance the capacity of journalists across the Northrift region, ensuring they are well-prepared to navigate the digital era,” Mecha stated.
Mecha also announced the upcoming launch of an ultra-modern media and digital hub in Eldoret, established by the Media Council. “This hub will provide journalists with a conducive work environment and state-of-the-art equipment, further supporting their efforts in digital content creation,” he said. He added that similar hubs have already been launched in other parts of the country, underscoring the Council’s commitment to empowering journalists nationwide.
Journalists participating in AI training at the newly MCK established Eldoret Media/Digital Hub
Both experts underscored the need for journalists to engage with their audiences and provide clarity when questions arise. They also highlighted the impact of digital disruption on revenue streams, with AI offering tools to manage and edit large volumes of data effectively.
As the media landscape continues to evolve, journalists are being called upon to adapt and embrace the opportunities presented by new technologies.
By Jessica Nyaboke
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