Radio Feature:How Content Creators Are Turning Digital Entertainment into Income

Summary:

Judith Waka’s radio feature explores how young people in Kenya are transforming digital entertainment into a potential source of income. It examines the growth of the creator economy through comedy, livestreaming, cooking videos, influencer marketing and social media entrepreneurship.

The feature combines examples of established creators, including IShowSpeed, Eric Omondi, Dennis Ombachi (The Roaming Chef) and Mjaka Mfine, with the experiences of emerging creators such as Collins. This contrast highlights both the commercial opportunities available in digital content creation and the financial uncertainty faced by ordinary young people trying to earn a living online.

Producer and reporter: Judith Waka
Institution: Moi University, Communication and Journalism
Media house: Hubz Media

About Author

Eldoret Media Hub

Eldoret Media Hub, a working space for journalists based in Uasin Gishu County set up by the Uasin Gishu Journalists Association (UGJA) through a Media Council of Kenya (MCK) grant.
The facility was officially opened in August 2021 by the MCK Chief Executive Officer David Omwoyo.

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